Making Progress by Gauging Perceptions
As part of the Greater Omaha Chamber’s 2015 Campaign for a Greater Omaha, the Greater Omaha Young Professionals Council surveyed over 1,500 young professionals. The most striking statistic resulting from that study indicated that Black & African American young professionals were 5-6 times less likely than their peers to recommend Greater Omaha as a place to live, work and play. Because we value diversity and inclusion, we decided it was time to take concrete action and repair this “leak” in our talent pipeline.
Shortly after starting last year, we then partnered with the Urban League of Nebraska Young Professionals to develop a taskforce focused on cultivating a more welcoming and inclusive community and crafting a plan for change. Our first step was to gather more information, and on January 17th, a follow-up survey was launched to gain insights into the perceptions of YPs in the specific areas of work, entrepreneurship, and quality of life issues in the Omaha region.
The survey closed on March 10th, and we cannot wait to begin the next steps of the process. Because of the support from engaged citizens and other partners and keys stakeholders, we were able to surpass our data collection goals. Over 1,327 individuals responded to the survey, which almost tripled our cumulative goal of 500 respondents. Furthermore, we exceeded our goal for responses from Black & African American YPs, and over 100 Black & African American YPs have also indicated they would be willing to participate in follow-up focus groups.
The taskforce is excited to receive the analyzed data back from our evaluation partner, UNO’s STEPs program, and determine an action plan based on their observations of the data. If you are interested in participating in this collaborative YP inclusivity initiative, please reach out to Luke Hoffman, Talent Manager at the Greater Omaha Chamber.
In the meantime, you can join us at these upcoming events and keep an eye out for the survey & focus group results:
GOYP: Engagement Committee Meeting – April 25, 5:30 pm @ Crave Midtown
ULNYP: General Membership Meeting – April 3, 5:30 pm (location TBA – follow us on Facebook to stay in the loop)